This is the earliest reference here I can find to “Paladin” http://davidwissing.com/?comments_popup=12479
In this first occurrence they have a 7 minute polling turn around: June 29, 2010 @ 4:15 pm a Vermont poll was “ordered” from paladin and at June 29, 2010 @ 4:22 pm the poll was given. 400 Likely Voters in 7 minutes.
Further, it claims to have been run out of Carlton Hotel, San Francisco, CA. Their motto “Have poll will travel” is apparently a riff off of the TV show “Have Gun Will Travel” which contained a character named “Paladin.” The show is also set at the Hotel Carlton in San Fransisco, CA.
Today, a user on the comments from the same website stated that "Paladin/CFP" conducted a poll of 637 "CTV" voters at a MoE of 1.2%.
CI for polling a sample of a population is 95%. (not that it MUST be, but this is what firms in this field use as it allows for a reasonably small sample size) "Paladin/CFP" claims 637 respondents corresponds to a MoE of 1.2%. Well, what is the MoE for such a sample size? Well, it is a simple calculation: 1.96/(2√637) = 0.038829. Therefore out MoE for a sample size of 637 would be ≈ 3.9%.
The sample size needed for a 1.2 MoE would be just as easy to calculate. 1.96/(2√n)=.012 Just solve for n.
Example: Today Rasmussen released a CO poll with 800 respondents and a 3.5% MoE at 95% CI. Therefore, 1.96/2√800)≈ 0.035
If you wanted to change the CI, then simply change the z-score in the formula.
My conclusion is that this is a non-existent polling firm with a name drawn from an unrelated company and the location for the firm drawn from a 1957-1963 CBS Television program. I can find no reliable third party source validating the existence of such a polling firm.